Design review
Keychain Line
Accessory line under evaluation. Final commercial design has not yet been locked — updates will follow design approval.
Innovation pipeline
Launching soon
Near-term soft-goods launches and adjacent home & care categories under development — built for wholesale partners who want the next shelf-ready SKU first.
Soft Toys · Near launch
2nd Design — Small Toy Bag
Clear tote with rope handles and metal grommets, packed with an assortment of small stuffed toys. Development is substantially complete.
Launching soon
Special School Bag Variant
Enhanced school bag featuring an integrated stuffed toy on the front and keychain detailing on the zippers.
Home essentials
Launching into the home aisle
Utility products expanding ToyLume beyond toys and towels — practical SKUs for wholesale household shelves.
Apron
2-piece pack for kitchen and household retail.
Roti Dajji
Roti / chapati cover — everyday kitchen essential.
Car Cleaner Mat
Car cleaner mat and related utility products.
New vertical
Laundry & Care Brand
Early-stage brand development for household care. Planned categories include laundry shampoo, soap, surf / detergent, and dishwasher products.
Brand name to be disclosed soon upon commercial readiness.
Talk pipeline with us
Reserve early wholesale interest
Founder Fahad Ali · HO Karachi · Warehouse Rawalpindi