Corporate Product Portfolio

A wholesale manufacturing & distribution partner for soft toys, children’s bags, and home textiles across Pakistan.

www.toylume.com

Confidential · For Business Partnership Review

Company Overview

Built for Scale. Grounded in Market Supply.

ToyLume operates as a wholesale-focused brand with established distribution into Pakistan’s major soft-toy markets, supported by a dedicated warehouse and an expanding multi-category portfolio.

Head Office

Karachi

Warehouse

Rawalpindi

Wholesale Markets

Karachi · Rawalpindi

Operational Model

Central leadership from Karachi, with Rawalpindi warehousing enabling efficient storage, dispatch, and market replenishment.

Market Presence

Active supply into Karachi and Rawalpindi wholesale markets, with assortment depth designed for high-volume retail demand.

Partnership Focus

Reliable product availability, practical packaging, and a clear pipeline of new SKUs for retail, distribution, and private-label discussions.

ToyLume stuffed toy assortment

Plush Assortment

Core wholesale volume categories — medium / dollar-size plush and gift-ready small toy bags currently active in supply.

01

Dollar Size / Medium Plush

Broad assortment of animals, characters, and classic plush formats sized for fast retail turnover.

Medium size stuffed toy assortment
Additional medium stuffed toy variety

02

Small Toy Bags

Gift-ready clear bags containing approximately 4–5 small stuffed toys — currently active in wholesale supply.

Launched small toy bag with red trim
Current market design
Launched small toy bag assortment
Assorted small-plush value packs

School Bag Collection

Two established constructions already supplying the market — fluffy and standard fabric (kapra) — with character-forward presentation for children’s retail.

Fluffy Bag

Plush-style construction for a soft, premium kids’ aesthetic.

Normal Kapra Bag

Standard fabric build engineered for everyday durability.

Fabric school bag with attached dinosaur plush
Fabric school bag with integrated plush figure
Packaged ToyLume school bags with stuffed toys
Retail-packaged ToyLume assortment

Towel Portfolio

ToyLume’s second major category — towel SKUs already releasing into the market, with additional sizes in development.

Home Textile Division · Active Wholesale Supply

ToyLume towel assortment in assorted colors
ToyLume towel range — bath, utility, and hand formats

Bath / Utility

25 × 50 inches

In market

Bath / Utility

26 × 52 inches

In market

Bath / Utility

27 × 54 inches

In market

In Development

24 × 48 inches

In progress

Set Pack

Hand Towel Set

12 × 12 inches

Set of 6 small hand towels — compact format suited to wholesale multipacks and everyday retail.

What’s Next

Near-term soft-goods launches and adjacent home & care categories under development.

Innovation Pipeline

  1. 01

    2nd Design Variant — Small Toy Bag

    Near launch

    Clear tote with rope handles and metal grommets, packed with an assortment of small stuffed toys. Development is substantially complete.

  2. 02

    Keychain Line

    Design review

    Accessory line under evaluation. Final commercial design has not yet been locked.

  3. 03

    Special School Bag Variant

    Launching soon

    Enhanced school bag featuring an integrated stuffed toy on the front and keychain detailing on the zippers.

Coming soon small toy bag with rope handles
Preview — second-generation small toy bag

Category Expansion

Home Essentials — Launching Soon

  • Apron — 2-piece pack
  • Roti dajji (roti / chapati cover)
  • Car cleaner mat and related utility products

New Vertical — Laundry & Care

Early-stage brand development for household care. Planned categories:

  • Laundry shampoo
  • Soap
  • Surf / detergent
  • Dishwasher

Brand name to be disclosed upon commercial readiness.