Operational Model
Central leadership from Karachi, with Rawalpindi warehousing enabling efficient storage, dispatch, and market replenishment.
A wholesale manufacturing & distribution partner for soft toys, children’s bags, and home textiles across Pakistan.
Company Overview
ToyLume operates as a wholesale-focused brand with established distribution into Pakistan’s major soft-toy markets, supported by a dedicated warehouse and an expanding multi-category portfolio.
Head Office
Karachi
Warehouse
Rawalpindi
Wholesale Markets
Karachi · Rawalpindi
Central leadership from Karachi, with Rawalpindi warehousing enabling efficient storage, dispatch, and market replenishment.
Active supply into Karachi and Rawalpindi wholesale markets, with assortment depth designed for high-volume retail demand.
Reliable product availability, practical packaging, and a clear pipeline of new SKUs for retail, distribution, and private-label discussions.
Soft Toys · In Market
Core wholesale volume categories — medium / dollar-size plush and gift-ready small toy bags currently active in supply.
01
Broad assortment of animals, characters, and classic plush formats sized for fast retail turnover.
02
Gift-ready clear bags containing approximately 4–5 small stuffed toys — currently active in wholesale supply.
Category 03 · Children’s Bags · In Market
Two established constructions already supplying the market — fluffy and standard fabric (kapra) — with character-forward presentation for children’s retail.
Plush-style construction for a soft, premium kids’ aesthetic.
Standard fabric build engineered for everyday durability.
Category 04 · Home Textiles · In Market
ToyLume’s second major category — towel SKUs already releasing into the market, with additional sizes in development.
Bath / Utility
25 × 50 inches
In market
Bath / Utility
26 × 52 inches
In market
Bath / Utility
27 × 54 inches
In market
In Development
24 × 48 inches
In progress
Set Pack
12 × 12 inches
Set of 6 small hand towels — compact format suited to wholesale multipacks and everyday retail.
Printed Pack
16 × 19 inches
Printed design towels offered as a pack of two — positioned for gift and household retail.
Pipeline & Growth
Near-term soft-goods launches and adjacent home & care categories under development.
Near launch
Clear tote with rope handles and metal grommets, packed with an assortment of small stuffed toys. Development is substantially complete.
Design review
Accessory line under evaluation. Final commercial design has not yet been locked.
Launching soon
Enhanced school bag featuring an integrated stuffed toy on the front and keychain detailing on the zippers.